Bet365 Review

Growing rapidly since its inception in the year 2000 by Stoke City chairman Peter Coates, bet365 has become one of the major players in online gaming. As well as their market-leading sportsbook, they offer casino, poker, games, bingo and financial products.

As you have no doubt been told by none other than Ray Winston during half time advert breaks, bet365 is “all about the in-play”. And they certainly have a good range of in-play markets, with a football bias but including plenty of horse races too.

Not one of the bookies to ship out to Malta or Gibraltar, bet365 is based in sunny Stoke-on-Trent, where their customer service team are always efficient and knowledgeable.

Bonuses and Promotions

Bet365 are quite simply top dogs when it comes to bonuses and promotions. They have a Price Promise which means any bet placed on a horse running in a race televised on ITV will benefit from having the best (or joint best) price compared to Ladbrokes, William Hill, Paddy Power, Coral, Totesport and Boylesports.

In addition, their Best Odds Guaranteed is applied to every horse (and greyhound) race, every day. This offer means that if you take the early price and the starting price is greater, you will be paid out at the higher price if your selection wins.

The benefits don’t stop there though. If you back a winning horse at odds of 4/1 or more in either a bet365 Feature Race or a UK or Irish race televised live on ITV, you will be given a free bet to the value of your stake to use in the next eligible race.

With the addition of their fixed price forecasts and tricasts, enhanced place terms and no rule four deductions, they are really spoiling us. The sugar on top is that you will never again have to wait nervously for a steward’s enquiry as this fine bookie will pay out both on disqualified horses and the horse declared as the official winner on all win and each-way bets on UK and Irish horse races, and even bets placed ante-post.

Usability and Design

If we have to find fault with bet365 – and we would be remiss in our duties to simply sing their praises from the rooftops – it would be their website. Don’t get me wrong, it’s not bad. It’s just not great. The grey on darker grey interface won’t float the boat of interface purists, and the insistence of presenting a lot of information has the effect of making it harder to find what you actually want. The four-column home page is perhaps one column too many.

Having said that, once you get your head round the way the information is presented, it functions very well, and what the greyness takes away from the user experience, the offer and bonuses more than give back. So let’s not be too hard on them.

The Verdict

If you don’t already have an account with bet365, you really, really should get one. For racing fans, this bookie is right up there with the best of them, and could be top of the pile given the quantity and quality of racing-specific offers and bonuses they dish up. Add to that a very good live streaming service, plenty of racing stats and the option to bet on some races once they’ve actually started, we really couldn’t recommend bet365 more highly.