Ladbrokes Review

Ladbrokes has origins that stretch way back to 1886, but it is fair to say they are one of the more innovative bookmakers out there today. Embracing first the internet and more recently mobile opportunities, and indulging in a number of diverse acquisitions from the leisure and retail sectors as well as gambling, Ladbrokes PLC has become a global giant.

They own more than 2,700 retail outlets, have almost one million active online and mobile customers, and show no signs of resting on their laurels. With poker, casino, games, financial and other gaming products, they are certainly going after a wide variety of gambling customers.

Bonuses and Promotions

Ladbrokes offer a free bet to new customers who sign up with their sportsbook using bonus code F50. The free bet is given as a 100% match of your first bet placed with them, up to a maximum of £50. To qualify, your first bet must be for £5 or more and at odds of 1/2 or more.

They have regular offers and promotions covering a wide range of sports, but focussing on horse racing, the first thing to mention is that they offer the Best Odds Guaranteed, whereby they will pay out the higher price should you horse’s starting price be greater than the price you took. While many other bookies also take this stance, some still don’t, so if you are backing a horse early, be sure to check.

In addition Ladbrokes have regular ‘Best Prices’ offers on all runners in specified races, which can be an excellent way to get that extra value. You will need to check the horse racing section of the site to see that latest races involved in this one.

Usability and Design

The site – as one would expect for a company with such deep pockets – is smart and easy to use. They display upcoming events, live and future odds and details of current promotions without throwing them in your face, and it is easy to navigate between products (for example to play a spot of poker and then return to watch a horse race).

The betting slip feature on the right-hand side bar also presents better than some, and the overall experience of using the site is hassle-free. Their mobile products are very well developed too and compatible with almost all devices.

They have a decent live streaming product for racing, for which – as is common – you must place a bet of at least £1.00 to watch a race.

The Verdict

For a decent opening offer, a wide range of markets and solid – if rarely spectacular – odds, Ladbrokes is certainly worth signing up with. They could offer more to racing fans in the way of ongoing offers, but their intermittent promotions are generally worth keeping an eye out for.

Overall Ladbrokes offer a very good gambling experience, with excellent customer service, a great site and are one of the best when it comes to accessing on your mobile. So we recommend you sign up with Ladbrokes and make good use of the £50 free bet, then check back regularly for offers and bonuses that could swing the odds in your favour.